Online Newspapers Visited by Half of European Internet Users
According to comScore, 48% of European* internet users have visited Newspaper sites in November 2011. This new figure confirms the increased consumption of digital news.
The penetration of online news is even higher in Western European countries. Indeed, 55% of European online users across 7 markets in 2011 (UK, Germany, France, Spain, Italy, Netherlands, Sweden) are online news readers**.
*Source: comScore Media Metrix, november 2011, 49 European markets aggregated into the European region.
**Source: Forrester Research, « online activity and paid content forecast, 2011 to 2016 », july 2011.