aufeminin.com Chooses Hi-Media Advertising to Handle its Media Space Sales in Belgium
Hi-Media Belgium, a subsidiary of Hi-Media Group (Code ISIN FR0000075988 – HIM, HIM.FR), the European leader in monetizing the Internet audience, has signed an advertising agreement with the aufeminin.com group.The
aufeminin.com group has been a player on the Belgian market since 2004 with women’s websites aufeminin.be, Marmiton.org and Teemix.com. These three sites now represent a combined audience of over 1.2 million unique users and 12.5 million page views (CIM Metriweb – December 2011).
Website aufeminin.be, well placed in the Top 50, is the leading Belgian site in the “Women’s Magazine” segment. Marmiton.org enjoys a similar enviable position, attracting a large audience of cookery fans, and leads the “Cookery” segment (CIM Metriprofil – 2011). Teemix, meanwhile, attracts a younger female audience.
With the addition of the aufeminin.com group websites to its portfolio, Hi-Media reinforces its women’s vertical with powerful and extremely high quality media.
Hi-Media Belgium now has a reach of 76.6% with 5.1 million unique users (CIM Metriprofil – Q3 2011) and over 450 million page views a month.
Hi-Media will be marketing the group’s websites with effect from March 5, 2012.
The press release is available for download here.