German are the Most Likely to Make an Online Purchase after Viewing a Mobile Ad
According to new research from Nielsen, smartphone owners in Germany are the most likely to make a purchase online via PC after viewing an ad on their smartphone. Indeed, 34% of them make a purchase online via PC after viewing a mobile ad.
Meanwhile, Italian device owners are the most likely to click on an ad to seek out further information on a product advertised on their smartphone. They are also the most likely to make an off-line and a mobile puchase of the product advertised.