German are the Most Likely to Make an Online Purchase after Viewing a Mobile Ad

According to new research from Nielsen, smartphone owners in Germany are the most likely to make a purchase online via PC after viewing an ad on their smartphone. Indeed, 34% of them make a purchase online via PC after viewing a mobile ad.

Meanwhile, Italian device owners are the most likely to click on an ad to seek out further information on a product advertised on their smartphone. They are also the most likely to make an off-line and a mobile puchase of the product advertised.

Post by AdUX

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