Global Mobile Consumer Spending to Reach $ 138 Billion This Year
2011 was the first year that global consumer spending on media content, apps and services for mobile phones broke through the $100 billion barrier.
According to the latest Global Mobile Media Forecast from Strategy Analytics released this month, global consumer spending on mobile will grow by a further 13.4%, from $121.8 billion in 2011 to $138.2 billion in 2012.
Apps are becoming the key distribution mechanism for media on mobile phones. Apps are now the 2nd largest category revenues and are expected to account for 18.9% of global consumer spending in 2012, reaching $26.1 billion.
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