RTB (Real Time Bidding) Ad Market continues its expansion by registering a very strong growth in the first quarter of 2012, as outlined in the report by Accordant Media, conducted among 400 000 sites.
Here are some key figures from the report:
Overall volume of RTB ad inventory increased 120%
3 countries out of the Top 5 in terms of growth rate are European countries: France (404%), Spain (+329%) and Italy (264%).
A very strong market in the U.S.
The U.S. accounted for nearly half the world market (47%), followed by the United Kingdom and France, which is positioning itself as the third world market of Ad Exchanges.