The “Video State of the Industry Report: Q1 2012” from Digiday and Adap.tv gets a look at the US online video landscape. This report highlights that the use of RTB is growing up and becoming prevalent in the online video market: • 50% of video ad networks/DSPs use RTB. • this is expected to increase […]
The lastest forecasts relased this week for the French advertising market, the 7th largest ad market, have been revised down. Despite this fact, France should escape the advertising recession in the euro area. ZenithOptimedia: forecasts downward with a slightly positive trend (+0.9%) The media agency Publicis Groupe, has also downgraded France slightly from 1.4% growth […]
On-line media group Hi-Media and the Skyrock group are extending their existing partnership to offer shared online advertising products. The leading online advertising platform targeting the 15-24 demographic in France Following on from the 2011 agreement reached on monetizing part of Skyrock’s advertising inventory, Skyrock and Hi–Media have now formed a major strategic alliance. Under […]
According to the 8th wave of the Mediascope Europe published in May 2012 by the IAB Europe, Europeans are more connected than ever before: » 65% of Europeans go online every week which represent 426.9 million internet users spending 14.8 hours online each week. » One third (37%) of them access the internet using more […]
