EUROPE According to the last report issued by eMarketer in July 2012, the top 5 European countries in terms of B2C Ecommerce sales and online buyers penetration are: 1. The UK, 2. Germany, 3. France, 4. Spain, 5. Italy. This is almost in line with the online retail sites penetration published by comScore in May […]
The report titled “Digital Shopper Relevancy” released in July 2012 by Capgemini finds that payment methods impact the transaction process. According to this study, payment methods are top of mind for shoppers during the Transaction phase: • 73% of consumers want the option to choose from a variety of payment options (such as online banking, […]
Online media group Hi-Media, the European leader in monetization of the Internet audience, has become the number 1 for website audience in Belgium with 5.3 million unique users. The CIM Metriprofil survey (for November 2011/April 2012) ranks Hi-Media as the market leader in website audience, covering 79.2% of Belgian Internet users. In addition to this […]
European women have been shown to drive the majority of engagement at online retail websites according to comScore’s overview of internet usage in May 2012. The study analysed by category the amount of time that European women spent on websites. Amongst the top 5 sub-categories dominated by women in terms of share of time spent, […]
