Hi-Media Belgium: No 1 for website audience in Belgium
Online media group Hi-Media, the European leader in monetization of the Internet audience, has become the number 1 for website audience in Belgium with 5.3 million unique users.
The CIM Metriprofil survey (for November 2011/April 2012) ranks Hi-Media as the market leader in website audience, covering 79.2% of Belgian Internet users. In addition to this overall top ranking, Hi-Media also stood out in the Women, Automotive and Entertainment segments.
Its leadership is based on a portfolio of powerful, quality websites, significantly strengthened this year by the arrival of such prestigious publishers as aufeminin.be, Kapaza.be or Allocine.com.
Hi-Media’s commercial strategy in Belgium is built around three key segments, Automotive & News, Women & Lifestyle and Entertainment.
The offer includes famous international brands such as eBay, Dailymotion, ViaMichelin and aufeminin, as well as a large proportion of 100% Belgian websites such as SBS (VT4, VijfTV), Kinépolis, QueFaire and Express.
Lastly, following the launch of its proprietary ad exchange platform Ad eXchange in February, Hi-Media can now lay claim to close on 100% coverage of the online advertising market in Belgium.
The press release is available for download here.