A Variety of Payment Options is the Top Transaction Priority for Online Consumer
The report titled “Digital Shopper Relevancy” released in July 2012 by Capgemini finds that payment methods impact the transaction process.
According to this study, payment methods are top of mind for shoppers during the Transaction phase:
• 73% of consumers want the option to choose from a variety of payment options (such as online banking, credit cards and ewallet) when buying via digital channels.
The full report is available for download here.
About the study:
Capgemini worked with ORC International and surveyed more than 16,000 consumers in 16 countries (Australia, Brazil, Canada, China, Finland, France, Germany, India, Italy, Mexico, Russia, Spain, Sweden, Turkey, the United Kingdom and the United States).
All respondents had used digital channels and/or devices for shopping in the three months prior to taking the survey.