Hi-Media Ad-eXchange connects to the advertising marketplace, Facebook Exchange
Leader amongst independent advertising marketplaces in Europe, Hi-Media Ad-eXchange is enriching what it offers with Facebook Exchange. Thanks to the auction mechanism, advertisers are able to target and distribute their advertising campaigns to 955 million members around the world.
Communicate on the 1st social network in the world
The Hi-Media Group, via its Real time-bidding system, offers advertisers and advertising agencies numerous advertising spaces per page. With a unique interface, audience targeting is operated through a range of behavioral criteria, on the basis of information collected by Hi-Media, and the content related mechanism. Through Hi-Media Ad-eXchange, professionals are making sure of their singular presence on the 1st social network in the world, reaching 1 billion active users.
Hi-Media Ad-eXchange 1st independent marketplace in Europe
The inventories of the Facebook Exchange platform are added to the 20 billion Ad impressions already available through Hi-Media Ad-eXchange. The Group’s market place promotes the audience of websites that are in the top 300 most important in each of the 9 European countries where the Group operates: RTL, La Tribune, Skyrock, Meetic and Jeuxvideo.com in France; Allocine, Aufeminin, Mappy.be and Ebay in Belgium; Stayfriends, Universal Music and TUI in Germany; National Football League and Visit London in the United Kingdom; Viamichelin and Autoscout in Spain; Alfeminile and Ebay in Italy.
Until now, Hi-Media Ad-eXchange has targeted more than 163 million unique internet users every month and offers several tens of billions of promotional items to be bought and sold.
Cyril Zimmermann, founder and Chief Executive Officer of Hi-Media Group: “We are delighted to offer our customers direct access to Facebook inventories. Our teams work continuously in order to enrich the supply of the marketplace with new inventories, new targeting abilities, an in-house technology specialized in advertising retargeting solutions, and new advertising data analysis functionalities for advertisers and publishers”.
To download the press release, click here.