Email are mostly opened in mobile devices
Mobile devices have changed the way we live, shop and even use email. According to the new report released by Return Path, in just two years, emails opened on a mobile device jumped 300%.
The report finds that in the US emails are mostly opened on a mobile device:
38% of email opens now occurring on a mobile device, surpassing the share of opens using a webmail account on a browser (31%) and via email desktop clients (also 31%).
Europe is following this trend even if emails were still mostly opened in browsers.