According to research by Newzoo « Global Games Market Report 2013 », global tablet gaming revenues are expected to increase from $3.7 billion this year to $10 billion in 2016, representing 170% growth in a 3-year period. The mobile gaming market will be driven by the increasing use of tablet as a gaming platform. In 2016, tablet will account for 42% of the market (vs 23% in 2012).
According to ZenithOptimedia’s new Advertising Expenditure Forecasts, mobile is the main driver of global adspend growth. « This the first time in the past 20 years that a new platform is expanding overall media consumption without cannibalising any of the other media platforms », the agency group said in its forecast. ZenithOptimedia predicted that mobile will contribute […]
MAGNA GLOBAL ( IPG Mediabrands ) and ZenithOptimedia ( Publicis ) have just published their latest advertising expenditure forecasts. Here are some key figures . Regarding to ad spending in France, ZenithOptimedia has maintained its previous forecast with a growth of +0.3 % in 2014. The media agency is predicting a slight recovery in 2015 […]
A new study, conducted in the European market and published by Juniper Research, shows that direct carrier billing is an effective payment method to buy digital content for small value transactions (less than $ 10). According to the findings of this report, direct carrier billing conversion rate is between 10 and 14 times higher than […]
According to International Data Corporation (IDC), tablet market in Western Europe continued to post strong growth in 3Q13 with growth of 38%. For the full year, tablets shipments are expected to reach over 45 million units with growth of 53.1% for 2013 compared with 2012. For more information, click here to read the press […]
According to eMarketer’s latest forecasts on the UK market, for the first time, more mobile commerce sales will occur on tablets than smartphones this year. Tablets will account for 58% of all retail mcommerce sales in the UK this year. Tablet commerce is expected to triple this year and take 10.4% of total UK retail […]
The latest Ericsson Mobility Report shows strong growth of smartphone market. Indeed, according to the study, smartphones accounted for around 55% of all mobile phones sold in Q3 2013. Total smartphone subscriptions will reach 1.9 billion at the end of 2013 and are expected to increase by three-fold to reach 5.6 billion in 2019. Smartphone […]
Adexchange.com, the automated real-time ad-exchange of Hi-Media Group, today reveals an infographic providing an overview of the Real-Time Bidding ad market in Western Europe. By aggregating data from a recent IDC’s report, the infographic confirms the strong dynamism of the Real-time Bidding (RTB) market.
According to the « Christmas Spending Survey 2013 » conducted by Deloitte, European consumers plan to buy 28% of their Christmas budget on the Internet. France takes the 3rd position: French consumers plan to spend 38% of their Christmas shopping on the Internet, up 5 percentage points from 2012. The Germans take the leading position by planning to […]
HiPay mobilises in support of the Téléthon by enabling the French to make donations via their mobile phones. This year, the public has the option of donating directly via their mobile phone. This new method of making donations means that AFM-Téléthon has the chance to reach a younger, tech-savvy audience. Every subscriber on a mobile […]
