Mobile ad spending to grow 178% by 2016 in Western Europe

The recent report published by Gartner titled « Forecast: Mobile Advertising, Worldwide, 2009-2016 » confirmed the strong growth of mobile advertising spending in Western Europe.

Mobile ad spending in Western Europe will grow by 21% to reach nearly $ 2 billion in 2013. This strong growth is expected to continue. Gartner predicts that, between 2012 and 2016, mobile advertising revenue will grow by 178% in this region.
However, Western Europe will represent only 17% of the worldwide mobile ad spending, compared to 26% of the global online ad spend in 2013. This market seems very promising.