The European Digital landscape, according to comScore
The “2013 Europe Digital Future in Focus” report issued by comScore provides an overview of the European digital landscape and identifies the prevailing trends in web usage, online video, mobile and search.
Here are some key highlights in the EU5 (UK, Germany, France, Italy, Spain) countries:
» 186 million Europeans in the EU5 surfed the Web via a home or work computer.
» 85% of them are video viewers, totaling 159 million people.
» The audience for video viewing on a mobile grew 162% totaling 48.1 million people.
» 241 million in the EU5 are mobile users.
» Smartphone penetration rate reaches 57% totaling 136.2 million people.
The full report is available here for download.