US video RTB to account for 24.7% of online video spending by 2014
A study published recently by Forrester Consulting predicts that RTB for online video advertising will continue to grow and will account for 24.7% of all US online video spending by 2014.
Over the past year, Forrester Consulting found that RTB has been the fastest-growing segment of the online video advertising market in the United States, growing more than 100% from 2011 to 2012, and forecast to grow more than 70% in 2013.
Forrester predicts US video RTB spending will increase from $402 million in 2012 to $686 million in 2013 and will hit $1.14 billion in 2014.
The success of RTB in display advertising has laid the foundations for video as buyers who have experienced RTB in online display advertising have been among the earliest adopters of RTB for online video.