Hi-Media and AppNexus deepen European partnership with multicountry agreement

Hi-Media, a European leader in digital audience monetization, today announced an expanded partnership with AppNexus, the industry’s largest independent ad tech company. Through this preferred partnership, Hi-Media will leverage AppNexus’ leading ad serving and exchange technology to provide unequaled digital advertising solutions to publishers in six European markets. With additional resources from both companies, the partnership will also spur joint programs designed to educate the market about key industry trends and best practices ranging from programmatic to mobile to real-time bidding.

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