The CNC has published a study on the use of video games in France. This report confirms the increased use of mobile phone as a gaming platform. In France, the video game industry for mobile phones, estimated at €231.4 million in 2012, is expected to increase by 18.2% in 2013 to reach €273.6 million. This […]
The report published by Turn this week, covering Q2, titled “Global Digital Audience Report” gives insight on the most popular ad formats by segment: – The most popular display ad formats in Q2, by percentage of impressions, were 728×90 (39.9%) and 300×250 (38.3%). – The leading mobile ad format was the 320×50 unit (74.9% of […]
The SRI and the UDECAM in cooperation with Price Waterhouse Coopers have just released the 10th e-Pub Observatory, a biannual study on the French digital advertising market. Overall, online advertising spending in France has increased 4% in H1 2013, compared to H1 2012. The Display advertising growth (+3%) was driven by : • the exploding […]
