France: The online ad market was driven by video and RTB spending
The SRI and the UDECAM in cooperation with Price Waterhouse Coopers have just released the 10th e-Pub Observatory, a biannual study on the French digital advertising market.
Overall, online advertising spending in France has increased 4% in H1 2013, compared to H1 2012.
The Display advertising growth (+3%) was driven by :
• the exploding growth of the online video ad format (+34% representing €68 million in H1 2013, or 18% of the Display market).
• the rise of the RTB buying model (+121% representing €57 million in H1 2013, or 15% of the Display market).