Mobile will take 36% of global digital ad spend by 2017
The latest forecasts released by eMarketer confirm the explosive growth of the mobile ad spending market.
By 2017, mobile will account for more than a third (36.3%) of global digital ad market. Mobile share of global digital ad spend will more than double between 2013 and 2017 (x2.6).
In North America, mobile will expand more largely. By 2017, nearly half (49.1%) of all digital ad spending in this region will be on the mobile internet.