US : 78% of time spent with online games occurs on mobile

Recent figures released by ComScore in the US show that the degree to which content is consumed on mobile devices depends on the type of content.

Photos, maps and games are the top 3 categories most consumed on mobile: 92%, 86% and 78%  of time spent in those respective content categories occurring on a mobile device. Indeed, people conduct these types of activities more often on the go, so on mobile devices.

However, it’s important to note that people are using different devices depending on what is most convenient or effective at that moment. For instance, most people engage with the Business/Finance category at work while on their desktop computer. As a result, 61% of time spent in this category occurring on the more traditional digital platform (desktop).



Post by AdUX

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée. Les champs obligatoires sont indiqués avec *