The majority of US Internet users will use a tablet this year, according to eMarketer
According to a new study from eMarketer, this year, for the first time, the majority of US internet users will use a tablet. The tablet users will represent 52.6% of Internet users. The widespread adoption of the tablet drives digital content consumption such as online games, online music, social networks or online video.
US tablet gamers will be the largest tablet content audience included in eMarketer’s forecast.
This year, 75% of US tablet users will be gamers. There will be 96 million tablet gamers by the end of this year. This number is set to grow in the coming years to reach 143 million by 2017, accounting for 89% of tablet users.