Automotive and CPG saw the highest mobile ad completion rate and interaction rate among verticals
MediaMind has released a new « Mobile Performance Benchmarks » report that quantifies the relative performance of mobile ad formats. For the study, MediaMind analyzed more than one billion impressions across more than one thousand mobile campaigns between January and November 2013.
- Mobile interaction rate averaged 5%
Across verticals, automotive and CPG led the way with the highest interaction rate at 20.7% and 11.7% respectively.
- Mobile video completion rate averaged 47.2%
Automotive and CPG outperformed all verticals as well by registering the highest completion rate.