HiMedia signs with Media365, the leading publisher of sports news in France
HiMedia, a European leader in on-line advertising agencies and Media365, a leading player in the field of publishing and the production of sporting content, have announced that they have signed an agreement whereby, HiMedia will become the exclusive managing authority from January.
Media365: an influential expert group
Media365 is the third largest editor of sports news in France, thanks to its 5 news sites that attract 1.7 million unique visitors each month.
Through its sporting themes, Media365 very accurately targets users according to their interests, which as a result, improves the performance of advertising campaigns.
Using a similar method, Football365.fr, the French leader in football, has benefited from an audience of more than 1 million unique visitors, as have the other four other sites: Sport365.fr, Rugby.365.fr, Mercato365.fr, and Footafrica365.fr. Each site has also taken advantage of a profile on iPhone and Android mobile platforms.
HiMedia: usage of ROI methods
HiMedia is proud of the trust that the Media365 group has placed in them ahead of a truly eventful sporting year. Indeed, 2014 is a strategic one, for the year will be punctuated by major sporting events that advertisers want to use to strongly communicate their messages. (Winter Olympic Games, FIFA World Cup, RBS 6 Nations).
Brands will benefit from a select, enhanced audience and from the expertise provided by different advertising products from HiMedia: Mobvious (mobile management), Magic (special operations and brand content) and Adexchange.com (real-time market).
With this new contract, HiMedia enriches its offerings in the world of sport, especially football, by providing its advertisers with a very strong relevant audience (Footmercato.net, Football.fr the 10sport, Sofoot). More broadly, HiMedia continues to build upon its leadership status in the on-line advertising agencies market.
To read the press release, click here.