According to a new IAB study, the vast majority of US brand marketers and advertising agency executives expect original digital video programming to become as important to their businesses as television advertising within the next three to five years. 65% of ad buyers plan to spend more on online video advertising this year than they […]
A recent study published by Postnord points out that the payment methods differ between countries. This report reveals once again the importance of offering the right payment methods. While online buyers in the UK and France prefer to use credit cards, only a minority in Spain and Italy share this preference. Indeed, in Italy and […]
Last year marked a turning point in media consumption, according to eMarketer’s estimates. In 2013, for the first time, US adults devoted more time each day to digital media than to television. That increase is almost exclusively attributable to mobile and this trend will continue in 2014. More mobile, less TV: In 2014, US adults will […]
According to a survey conducted by mobile analytics firm Flurry, in March 2014, there were 176 million “mobile addicts”, up from 79 million in March of 2013. The “mobile addict” segment is growing the fastest, posting 123% growth between 2013 and 2014. A « mobile addict » is defined as a user that launches apps more than 60 […]
The results of a study commissioned by RetailMeNot. Inc. and conducted by the Centre for Retail Research (CRR) provides m-commerce trends on 8 key markets in Europe and the United States. According to this study, the m-commerce market in Europe is expected to grow 86% in 2014 to reach € 23.4 billion. Mobile purchases on […]
Do internet users have different behavior from one country to another? How local culture influences users? The infographic published by AT Internet answers these questions. Conducted in February 2014 across 7,000 websites in 4 European countries (France, Germany, Spain, United-Kingdom), this infographic illustrates internet users behavior in these countries on four criteria : traffic, search […]
Consumers worldwide are increasingly using multiplatform devices, especially mobile, to enhance their in-store shopping experience, according to DigitasLBi study entitled « Connected Commerce: A Snapshot of the Modern Shopper ». Among the key findings, the study highlights that people are now using their smartphone more and more to enhance their shopping experience. Half of survey respondents worldwide […]
Franklin & Marshall, the prestigious brand of casual and sportswear famous for its high quality Italian design, has chosen HiPay, part of the HiMedia Group dedicated to digital payments, to process Italian and International transactions on their newly re-designed website. To handle the complexity of the different payment methods in use throughout Europe and the […]
