Tablet users will surpass 100 million in the EU-5 by the end of 2014
According to new eMarketer estimates, tablet adoption in the EU-5* continues to rise steadily. The region’s tablet user base will surpass 100 million by the end of 2014.
The UK will take the lead with 26.4 million people that will use a tablet at least once per month by the end of this year. In terms of adoption, the UK will also register the highest tablet penetration rate of any country in the EU-5 through 2018.
For more information, the press release from eMarketer is available for download here.
*EU-5: UK, Germany, France, Spain, Italy