USA : smartphones and tablets now account for more than 25% of online video views

Adobe’s Q1 2014 US Digital Video Benchmark report show that online video viewing continues to proliferate to mobile. Indeed, according to the findings of this study, smartphones and tablets now account for more than 25% of online video views, an increase of 57% year over year:

• Smartphones now accounts for 13.2% of US online video viewership, a 73% increase year over year.
• Tablets now represent 12.2% of online video views, a 42% increase year over year.

Overall, online video consumption is healthy, according to Adobe, setting a new record in the US in Q1 with 35.6 billion total starts — that’s a 43% increase from the previous year.

To download the full report, click here.