HiMedia announces a partnership with Notrefamille.com group
HiMedia, leading European advertising network, becomes the exclusive sales house of Notrefamille.com group wesites.
Notrefamille.com group, created in 2000, is the leading French portal dedicated to women and their families. Standard setter in the family landscape, it gathers several websites, such as Notrefamille.com and Généalogie.com, and reaches more than 2,1 Million Unique Users per month (Source: Médiamétrie, April 2014).
A 360° partnership
For HiMedia, the objective of this new cooperation is to maximize and optimize revenues from the digital advertising spaces of Notrefamille.com group websites, and to guide it in the monetization of its increasing inventory, thanks to its teams of experts : Mobvious (mobile sales house), Fullscreen (video sales house), Adexchange.com (programmatic marketplace) and Magic (custom solutions).
About this cooperation, Cyril Zimmermann, CEO and Founder if HiMedia Group: “We are very happy about the confidence Notrefamille.com group shows us by giving us the exclusive monetization of its Web, Mobile and Video inventories. This partnership reflects the know-hows and positioning of HiMedia, which guides its publishers on the development of their audience thanks to its four areas of expertise (Adexchange.com, Mobvious, Fullscreen and Magic), through a 360° strategy”.
Notrefamille.com group websites join an already rich portfolio : SeLoger, Skyrock, Jeuxvideo.com, Auféminin, Marmiton, La Tribune, Allociné, Pure People, 750g, Terrafemina, etc. This new partnership enables HiMedia to expand its offering by proposing a quality audience to its advertisers.
To read the press release, click here.