Florence Brame has been appointed as HiMedia France Managing Director
HiMedia Group, leading European digital advertising network, announces the appointment of Florence Brame, as the Managing Director of HiMedia France.
The company organized around 4 major business units – Mobvious (mobile sales house), Fullscreen (video sales house), Adexchange.com (real time market place) and Magic (Special operations and Brand content) – is a strategic source of growth for HiMedia Group. Confronted to a digital advertising landscape constantly evolving and companies new challenges, the appointment of Florence Brame as Managing Director of the Group Advertising activity will enable HiMedia France to better anticipate the market changes and advertisers requests.
Florence Brame has developed some true expertise and sectorial affinities throughout her professional experiences that promise great perspectives of growth for HiMedia France. Previously heading the Fullscreen business unit since 2013, she will now contribute to strengthen and galvanize the current Publisher pitch offer, as well as the new solutions of the French office.
Cyril Zimmermann, President – Founder of HiMedia Group, explains the reasons of this appointment: “The objective is to hand the leadership to a real expert of Media and advertisers strategies. Her dynamism and expertise of the market will guide our sales house on a new development phase.”
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