France: Transformation of Display advertising confirmed, with strong growth in Programmatic, Video and Mobile at the start of 2014

Juil 17, 2014

AdUX

digital market, mobile ad spending share, mobile advertising, online ad spending in France, online video advertising, RTB ad market, RTB market share, RTB spending in France, video ad spending, video ad spending share

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According to the 12th Edition of the « Observatoire de l’e-Pub » published by the SRI and the Udecam, in partnership with Pwc, digital ad spending in France grew by 3% during the first half 2014.

Display ad spending grew by 4% with strong growth in mobile, video and programmatic :

  • mobile ad spending registered a growth of 60%.
  • digital video’s success confirmed with an increase of 34%.
  • the growth of programmatic continued in H1 2014 with a growth rate of 49%.

To download the complete report, click here.

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