France: Transformation of Display advertising confirmed, with strong growth in Programmatic, Video and Mobile at the start of 2014

According to the 12th Edition of the « Observatoire de l’e-Pub » published by the SRI and the Udecam, in partnership with Pwc, digital ad spending in France grew by 3% during the first half 2014.

Display ad spending grew by 4% with strong growth in mobile, video and programmatic :

  • mobile ad spending registered a growth of 60%.
  • digital video’s success confirmed with an increase of 34%.
  • the growth of programmatic continued in H1 2014 with a growth rate of 49%.

To download the complete report, click here.

Post by AdUX

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