Sensacine.com chooses HiMedia for the monetization of its digital audience in Spain

With this new agreement, HiMedia reinforces its leadership in Spain

Paris, July 22th, 17h45 – HiMedia, leading European advertising network, announces a partnership with Sensacine (www.sensacine.com) in Spain to manage its web and mobile advertising spaces.

Sensacine.com, the Spanish version of AlloCine.fr, is part of Webedia Group, online Entertainment leader with over 19 million unique visitors per month in France reaching 42.8% of the French Internet audience.

Sensacione.com began to operate in Spain in 2008 and, since then, they work to make available to the Spanish user, information on movies and series: full film files, series, actors, directors, trailers, photos, data and anecdotes; the latest news on movies and series; and an information system of the national movie listing and ticketing.

Sensacine, with over 2 million unique visitors and 8 million page views, joins the Entertainment channel of HiMedia Spain, along with brands like 3DJuegos, Entradas.com, Yelmo Cine, Kinépolis or Sony Music among others, exceeding the 6.5 million unique users deduplicated (Source : comScore, May 2014). It also has a profile with a wide representation in both the youngest and the older audience, focusing on the 15-44 years age bracket (58% Total Internet vs. 78% Sensacine, according to comScore May 2014).

For Israel Navas Malpartida, Sensacine Marketing & Sales Director: « HiMedia is one of the international leading players for online marketing and not only for its extensive experience in the countries where HiMedia is present, but for its constant evolution in finding the best technology and advertising solutions in a constantly changing market. »

HiMedia will manage its web and mobile advertising inventories, including both standard IAB ads formats and the most creative and impactful ads formats, special operations and customized solutions, representing a wide range of ad formats under the most innovative technology.

Gonzalo Figares, HiMedia’s Country Manager in Spain, added that “the quality of the contents of Sensacine and its careful design, matches with our policy to reinforce HiMedia’s network with brands which provide more confidence for our advertisers and offer added value to their digital campaigns”. “Once again our work and effort are aimed at strengthening our network to become a leading reference for the market with the largest portfolio of exclusive websites and the most advanced advertising solutions. »  

To download the press release click here.

Post by AdUX

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