According to the latest Advertising Expenditure Forecasts released by Zenith Optimedia in September 2014, mobile advertising is by far the largest contributor to global adspend growth. The media agency expects mobile advertising to grow by US$35 billion between 2013 and 2016, accounting for 42% of all additional global ad spending, followed in distant second and third […]
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With this new partnership, HiMedia expands its digital offer targeting the upper-middle class audience. Paris, 29 September 2014, 7:30 AM: HiMedia, leading European advertising network, announces a partnership with La Razón newspaper in Spain with two of its divisions: Mobvious, the mobile sales house of HiMedia, and Magic, the business division dedicated to special operations and […]
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Paris, 23 September 2014, 7:30 AM: Following a Request For Proposal, M Publicité has, since the 1st of September, entrusted Mobvious with monetizing part of its inventory on the sites and applications of the brands Le Monde, Télérama, Courrier international, and Le Huffington Post (mobile and tablet, iOS and Android, banners and interstitials). In 2014, the […]
At its panel at dmexco 2014 today, IAB Europe announced that it has joined forces with IHS Technology to size the programmatic market at a European level. The research shows that European programmatic market grew by 111% in 2013 reaching €2.1bn, accounting for 21.3% of digital display ads. In Western Europe, the share of programmatic buying […]
Carat (Aegis Dentsu Network) has just released its updated forecasts for worldwide advertising expenditure in 2014 and 2015. The group predicts overall global advertising revenues accelerating by +5.0% in 2014, an increase on the +4.8% predicted in March 2014, and reaffirming positivity for 2015 with year-on-year growth predicted at +5.0%. In Western Europe, Carat estimates […]
Online purchase intention rates around the world have doubled in three short years for most than half of the categories measured between 2011 and 2014, according to new study released by Nielsen. For instance, rates have doubled since 2011 for event tickets (41%), electronic books (34%), sporting goods (31%), toys/dolls (29%), videos/DVDs/games (28%), music (27%), […]
