Europe: Programmatic buying accounted for more than 20% of all Display ads
At its panel at dmexco 2014 today, IAB Europe announced that it has joined forces with IHS Technology to size the programmatic market at a European level. The research shows that European programmatic market grew by 111% in 2013 reaching €2.1bn, accounting for 21.3% of digital display ads.
In Western Europe, the share of programmatic buying is higher: 23.6% of display advertising revenue came from programmatic in 2013.
For more info, you can download the complete report.