M Publicité forges a strategic partnership with Mobvious to monetize part of its mobile inventory (sites and app.)

Paris, 23 September 2014, 7:30 AM: Following a Request For Proposal, M Publicité has, since the 1st of September, entrusted Mobvious with monetizing part of its inventory on the sites and applications of the brands Le Monde, Télérama, Courrier international, and Le Huffington Post (mobile and tablet, iOS and Android, banners and interstitials).

In 2014, the innovations launched by Le Monde Group regarding mobility, and in particular for the brands Le Monde and Télérama, have contributed to consolidate a historical leadership on these mediums, by building an audience ever-increasing in numbers (4,5 million unique visitors on mobile in June 2014* et 3,4 million unique visitors in the 2nd quarter of 2014**).

In this context, the commitment to revenue growth derived from mobility emerges as a necessary challenge for M Publicité.  The Mobvious teams, the mobile sales house of HiMedia, leading European digital advertising network, aim to contribute to the optimization of this considerable rise in revenues, in close co-operation with the dedicated teams of M Publicité.

The mobile sites and applications of the brands Le Monde, Télérama, Courrier international and Le Huffington Post, further strengthen Mobvious portfolio alongside La Tribune, BBC News, L’Opinion, Jeuxvideo.com, SeLoger, etc.

With more than 10,3 million exclusive mobile users per month, Mobvious consolidates its positioning as a reference  in the mobile ad market, particularly targeting affluent audiences.

 

For more information, you can download the complete press release.

Sources :
*Médiamétrie//NetRatings, Internet Mobile, june 2014.
**Médiamétrie//NetRatings, Panel Tablettes, Q2 2014.

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