HiMedia Spain and La Razón newspaper sign a digital advertising representation agreement
With this new partnership, HiMedia expands its digital offer targeting the upper-middle class audience.
Paris, 29 September 2014, 7:30 AM: HiMedia, leading European advertising network, announces a partnership with La Razón newspaper in Spain with two of its divisions: Mobvious, the mobile sales house of HiMedia, and Magic, the business division dedicated to special operations and brand content.
La Razón, Spanish newspaper owned by Grupo Planeta, reaches over 1,361,000 multiplatform unique visitors, according to comScore’s data in August 2014. It expands the qualitive audience of Mobvious’ News channel, along with brands like Europa Press, Eldiario.es, Editorial Prensa Ibérica, 20Minutos among others.
This agreement gives HiMedia the opportunity to strengthen its division dedicated to special operations. Thanks to its team of experts, Magic will be able to offer creative and tailored solutions that best suit its clients’ needs.
About this collaboration, Gonzalo Figares, HiMedia’s Country Manager in Spain, says « The quality, the brands and the diversity of the audience we bring to our market cannot be found anywhere else. La Razón allows us to build upon these achievements and enhances our very attractive mobile business audience. Moreover, this agreement allows us to offer our advertisers more innovative, tailored solutions in an increasingly challenging advertising environment. »
For his part, Javier Pérez, La Razón’s Advertising Manager adds that « The leadership of HiMedia’s Mobvious team on monetizing mobile inventories, combined with proactive and expertise of its team dedicated to special operations were key to sign the trade agreement. »
To download the complete press release, please click here.