Western Europe: Online video advertising should account for 37.5% of total Display ad revenue in 2019, according to Forrester
According to a new forecast from Forrester Research, online video advertising spending in Western Europe will take off in the coming years.
Display video ad spending is expected to more than double by 2019. Video’s share of digital display ads will grow from 24.5% in 2014 to 37.5% in 2019.