According to Forrester, European online sales during the holiday months of November and December 2014 will generate 35 billion euros, representing 23% of total online sales for the year. The UK continues to lead the market with the highest proportion (25%), followed by Sweden (23%), France (22%), Germany (21%), Italy (21%) and Spain (20%). In addition, sales via […]
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US consumers now spend more time with their mobile devices than they do watching TV, according to a recent study provided by Flurry, a provider of mobile data analytics. For the first time, mobile devices have overtaken TV as the screen of choice among Americans. During the third quarter 2014, American consumer spent an average […]
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Paris, November 18th 2014, 17:40 PM – HiMedia, leading European digital advertising network, and AppNexus, the industry’s largest independent ad tech company, are glad to present the results of their study conducted in collaboration with WARC and IAB Europe: “Why and how ‘programmatic’ buying is emerging as key to real-time marketing success” Between April and […]
The latest forecasts from eMarketer confirm the strong growth of mobile advertising spending. The explosive growth of mobile ad spend in Western Europe will be confirmed this year as eMarketer predicts an increase of 118%. The growth of advertising spending on smartphones and tablets will be 10-fold higher than the growth of all digital advertising in this region. […]
According to the results of a study commissioned by RetailMeNot. Inc. and conducted by the Centre for Retail Research (CRR), Europe is projected to have 22.3% of online Christmas sales coming from mobile. European online consumers will make 14.7% of their online purchases during this period on smartphones and 7.6% on tablets. This increasing contribution of […]
According to a recent report published by Forrester Research, Digital ad spending is expected to overtake TV ad spending by 2017. This trend is expected to continue. Annual spending on online ads in the US will top $100 billion in 2019 to represent 36% of all ad spending, compared with $86 billion for TV which will […]
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