Mobile will account for 22.3% of online Christmas sales this year in Europe
According to the results of a study commissioned by RetailMeNot. Inc. and conducted by the Centre for Retail Research (CRR), Europe is projected to have 22.3% of online Christmas sales coming from mobile. European online consumers will make 14.7% of their online purchases during this period on smartphones and 7.6% on tablets.
This increasing contribution of mobile in total online sales reflects the continued strong growth in mobile internet usage coupled with the emergence of mobile payments.
In France, mobile will account for 24.6% of online Christmas sales which ranks France in the third place, behind the UK (29.8%) and Germany (28.2%).