Mobile ad spending in Western Europe : +118% in 2014, according to eMarketer
The latest forecasts from eMarketer confirm the strong growth of mobile advertising spending.
The explosive growth of mobile ad spend in Western Europe will be confirmed this year as eMarketer predicts an increase of 118%. The growth of advertising spending on smartphones and tablets will be 10-fold higher than the growth of all digital advertising in this region. This trend is set to continue over the next three years : the annual growth rate of mobile advertising spending should be nearly 5-fold higher than the one of all digital ad spending.
These figures highlight the growth of digital advertising should be driven by the development of mobile advertising.