Online Holiday sales will account for 23% of total online retail sales this year in Europe

According to Forrester, European online sales during the holiday months of November and December 2014 will generate 35 billion euros, representing 23% of total online sales for the year. The UK continues to lead the market with the highest proportion (25%), followed by Sweden (23%), France (22%), Germany (21%), Italy (21%) and Spain (20%).

In addition, sales via mobile phones and tablets should account for 20% of online sales in Europe in 2014. This figure confirms that published earlier this month by the study commissioned by RetailMeNot. Indeed,  according to this study, 22.3% of European online Christmas sales will occur on mobile devices.