The UK leads the world in e-commerce
According to eMarketer, the UK leads the world in e-commerce in terms of retail ecommerce’s share of total retail sales. In 2015, this share will reach 14.4% in the UK. It will be more than twice the 7.1% seen in the US, China and several Nordic countries will also exceed 10%.
In Western Europe, the e-retail’s sales share will reach 7% in 2015. Only 5 countries in this region will overtake this average : the UK, Finland, Norway, Denmark and Germany.