European online buyers will spend more money online (+11%) and more frequently (+17%) in 2015

Jan 27, 2015

annual spend per online shopper, average online transaction value, E-commerce, number of annual online purchases, online retail sales, online sales in europe

Digital Media, E-commerce, Industry News, News, Online usage and population, Payments

According to RetailMeNot’s latest forecasts, European online retail sales will increase by 18.4% in 2015 while offline retail sales will register a decrease of 1.4%.

European online buyers are expected to spend more per transaction: on average, €61.85 per online transaction(+6% vs 2014). They are expected to make more online transactions: 17.8 online purchases in 2015, an increase of 17 % compared to 2014.

In 2015, the annual spend per online shopper is expected to grow by 11.1% compared to 2014. In fact, Every online shopper in Europe is expected to spend €970 each in 2015 compared to €874 euros last year.

For more info, you can download the full infographic (in French).

European online buyers will spend more money online (+11%) and more frequently (+17%) in 2015