Hi Media_date change_240215
Hi Media_date change_240215
A new study from Strategy Analytics reveals more than half (50.4%) of ad spend in the UK will go towards digital this year, making it the first country in which this has happened. Nearly £8bn will be spent on digital advertising this year, marking an increase of 9.5%, compared with 1.6% for traditional advertising. Overall, ad […]
Hi Media_Agreement with Orange_20150223-UK
CP_AuFeminin 2015 UK
According to Opera Mediaworks’ « State of Mobile Advertising, Q4 2014 » report, Android continues to close the gap with iOS in mobile advertising revenue, while its share of impressions is now more than twice that of iOS. Android ranks No. 1 for mobile ad impressions, with Android devices capturing 62.7% of mobile ad impressions. iOS leads for […]
According to the analysts at GfK, in 2014 there were 1.2 billion smartphones sold, up 23% on the year before and crossing the billion-unit point for the first time. But they predict sales will slow down to 14% growth in 2015, working out to total sales of 1.368 billion devices. For more info, you can download the […]
In the US, programmatic digital video ad spending is expected to explode, according to eMarketer. In 2015, US advertisers will double their spending on programmatic digital video display advertising to reach $2.18 billion. In 2 years, between 2014 and 2016, programmatic digital video ad spending will increase fivefold. In 2016, programmatically traded dollars will account for 40% of all […]
