Android vs iOS : Who's winning ?
According to Opera Mediaworks’ « State of Mobile Advertising, Q4 2014 » report, Android continues to close the gap with iOS in mobile advertising revenue, while its share of impressions is now more than twice that of iOS.
- Android ranks No. 1 for mobile ad impressions, with Android devices capturing 62.7% of mobile ad impressions.
- iOS leads for mobile ad revenues by capturing 51.7% of mobile ad revenues.
Source: Opera Mediaworks, « The State of Mobile Advertising: Q4 2014, » February 2015.