UK first country in which digital ad spend tops 50% this year

A new study from Strategy Analytics reveals more than half (50.4%) of ad spend in the UK will go towards digital this year, making it the first country in which this has happened.


Nearly £8bn will be spent on digital advertising this year, marking an increase of 9.5%, compared with 1.6% for traditional advertising. Overall, ad spend in the UK is projected to grow by 5.4% to £15.8bn – almost two-thirds faster than in the US and the rest of western Europe.


Post by AdUX

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