According to eMarketer, in the US, 2015 will mark the first time more display ad dollars will be spent programmatically compared with traditional buying methods : 55% of US display ad spending will be transacted programmatically in 2015, up from 45.0% in 2014. More than half (56%) of programmatic display ad spending will go to mobile […]
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Mobile devices — both phones and tablets — increasingly are becoming the devices of choice for watching video, according to the latest Ooyala’s Q4 2014 Global Video Index Report. 34% of all video plays in Q4 were on tablets and smartphones. In December 2014, more than 38% of video plays occurred on smartphones and tablet […]
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