The rise of mobile video in Q4 2014
Mobile devices — both phones and tablets — increasingly are becoming the devices of choice for watching video, according to the latest Ooyala’s Q4 2014 Global Video Index Report.
- 34% of all video plays in Q4 were on tablets and smartphones. In December 2014, more than 38% of video plays occurred on smartphones and tablet devices. That’s the highest monthly total registered since the Global Video Index began reporting video metrics.
- Tablet and smartphone plays grew 2x in the past year, 5x since 2012 and 16x since 2011.
