55% of US display spending will be transacted programmatically in 2015
According to eMarketer, in the US, 2015 will mark the first time more display ad dollars will be spent programmatically compared with traditional buying methods :
- 55% of US display ad spending will be transacted programmatically in 2015, up from 45.0% in 2014.
- More than half (56%) of programmatic display ad spending will go to mobile display ads, not desktop ads in 2015.
