Study – Connected Consumer 2015 : 55% of consumers claim that smartphones have changed the way they shop altogether

DigitasLBi‘s 2015 Connected Commerce study of retail trends reveals a significant rise in the use of connected devices. This survey highlights the latest retail trends across 17 countries including Australia, China, India, France, Spain, Italy, Netherlands, Japan, the UK and the USA.

Shoppers around the world now expect omnichannel, multi-screen experiences from brands and retailers, with the average consumer using a total of 5 devices when making a purchase – a significant increase from the 2.8 devices reported in 2014.

Among the main results of this study, the mobile appears as a strategic pivot in the development of online and offline commerce. 85% of those surveyed now using smartphones whilst in-store. A further 55% of consumers claim that smartphones have changed the way they shop altogether.

For more information, the complete report is available for download.