Forrester Consulting is bullish on digital video advertising’s future
In conducting a survey with 529 decision-makers representing advertisers, agencies, and media companies in Argentina, France, Germany, Italy, Mexico, Spain, the UK and the US, as well as six qualitative interviews, Forrester found that both buy- and sell-side companies are bullish on digital video advertising’s future.
Here are a few takeaways from the study’s findings:
- 77% of advertisers and 70% of agencies expect digital video advertising budgets to increase in the next two years.
- 73% of media companies predict that they will either moderately or significantly increase their volume of video ad inventory in the same two-year timeframe.
- The two main advantages for sell-side firms is the opportunity to benefit from higher CPMs on their video inventory (cited by 44% of them) and the possibility to provide more engaging content to their audiences (cited by 29% ).
For more details you can download the complete study.