Does Programmatic work for Branding? According to a research conducted in April 2015 by Econsultancy in association with Quantcast, programmatic branding adoption is relatively high among UK and US senior marketers polled : 62% of them said their companies ran programmatic advertising campaigns for branding objectives. In terms of budget, marketers were most likely to dedicate between […]
Internet is expected to become the largest medium for advertising in 2016, according to the latest International ad forecast from Warc. Across all key markets covered* in this report, Internet adspend is expected to register rapid growth, rising 16.1% in 2015 and 12.9% in 2016. More broadly, Warc forecasts a rise of 4.5% in total global adspend […]
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